Built from the inside out.

This didn't begin in a tech incubator. It began in 2009, in my dad's tailor shop, on a manual 20U Phoenix. I was just the one who wanted to know how the machine worked.

I started learning computerized embroidery the year after. Then came the part nobody puts on a website. Nearly ten years of taking whatever work I could get. Contract jobs. Overtime. Night shifts on other people's machines, because I couldn't afford one of my own.

That's where I actually learned this trade. Not in a classroom. On somebody else's machine, at night, on real orders where a mistake cost a real person money.

In 2019 I bought my first two-head machine and started running my own embroidery business properly. By then I knew what nobody had been willing to tell me. Pricing was guesswork. Production was chaos. Finding a digitizer you could trust was almost impossible. And there was no training worth the name, not for the craft and certainly not for the business.

In 2020 I started teaching what I'd worked out. The response told me what I already suspected. Embroidery people everywhere were stuck on the same things, and nobody had built anything to fix it.

The Embroidery Cloud launched in 2024. Not as a side project. As the thing I needed in 2010 and couldn't find anywhere.